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INTERNATIONAL TOURISM AND EVENTS MANAGEMENT

the study program in International Tourism & Events at our school of tourism Switzerland is a study that is useful for students are looking for more managerial skills.

This course is designed to cultivate students into the exemplary leaders sought after by employers for managerial positions. It serves as a progressive leap from a High School Diploma to a Doctorate of Business Management, offering students the opportunity to refine their skills and expand their knowledge base. Whether new students are entering at the undergraduate or advanced level, this rigorous program equips them with the necessary tools to thrive in the dynamic field of tourism management. Through a comprehensive curriculum, students engage in academic coursework that delves into the theoretical underpinnings of tourism management.

Research indicates that approximately 60% of businesses in the hotel and restaurant industry report that training and part-time employment during studies positively impact staff retention. Furthermore, by the year 2028, the global hotel and tourism industry is projected to create 365 million jobs, constituting approximately one in every ten jobs worldwide. Notably, Switzerland's Management Education has earned the top spot globally, as recognized by the World Economic Forum. For individuals interested in pursuing a career in tourism and events management or seeking to advance their current positions, our program offers a pathway to success. Join us at the School of Tourism in Switzerland, where our study programs are meticulously crafted to be completed within a single academic year.

Possible study programs:

Why Tourism and Events Management?

Academic Goal

Upon completion of this course at the School of Tourism in Switzerland, students will emerge with a valuable and internationally recognized qualification, positioning them as frontrunners in the competitive job market. Armed with world-class knowledge and a comprehensive lexicon essential for success in the industry, graduates are equipped to excel in diverse professional settings.

Beyond theoretical expertise, graduates of this program are encouraged to complement their studies with practical experience in hotels or within the tourism sector. This hands-on immersion serves as a cornerstone for their future professional endeavors, offering invaluable insights and skills that are highly sought after by employers. By bridging theoretical knowledge with practical application, students develop the ability to make informed and effective decisions in real-world scenarios—a critical attribute highly valued by prospective employers.

Program Overview: Throughout the duration of this course, students undergo assessment in two distinct phases, encompassing a comprehensive array of modules delivered through lectures and practical internships. Traditional lectures provide a solid theoretical foundation, supplemented by guided readings to enhance students' understanding of industry dynamics.

Assessment criteria include coursework, reports, and presentations, offering students multiple avenues to demonstrate their mastery of course content and practical skills.

Image by Henrique Ferreira

BACHELOR'S IN INTERNATIONAL TOURISM AND EVENTS MANAGEMENT

Duration: Three academic years / 100% Online Study Program

European Qualifications Framework: this program is equivalent to EQF Level 6

European Credit Transfer and Accumulation System: this program is equivalent to 180 ECTS

The Bachelor of International Tourism and Events Management (BBA) signifies the first level of achievement in any academic discipline.

At the end of the Bachelor in International Tourism and Events Management study program, the graduates are expected to combine theory with practice and display a sound knowledge of the Tourism and Events industry. Students are equipped with useful tourism and events knowledge to enter this market and contribute effectively and efficiently to organizations within this field.

The Bachelor (BBA) in International Tourism and Events Management study program is useful for students who are looking for more managerial skills in this field. This course will shape students to become the managers that employees will be looking for.

Admission Requirements: Click here​

EXECUTIVE BACHELOR'S IN INTL. TOURISM & EVENTS MANAGEMENT

One Year program required a High school certificate + 3 years of experience

European Qualifications Framework: this program is equivalent to EQF Level 6

The Executive Bachelor's of International Tourism and Events Management (EBBA) signifies the first level of achievement in any academic discipline.

This Executive Bachelor (EBBA) in International Tourism and Events management study program is made for students who worked directly after high school for at least 3 years in a managerial position, the graduates are expected to combine theory with practice and display a sound knowledge of the Tourism and Events industry. Students are equipped with useful tourism and events knowledge to enter this market and contribute effectively and efficiently to organizations within this field.

Study Method: Online

Admission Requirements: Click here​

MASTER'S IN INTERNATIONAL TOURISM AND EVENTS MANAGEMENT

100% Online Study Program, for the duration: you have 2 options:
90 ECTS: One and a half academic years (One year of study + 6 Months for the thesis)
60 ECTS: One academic year (You can start working on your thesis after 3 months from the beginning) 

European Qualifications Framework: this program is equivalent to EQF Level 7

European Credit Transfer and Accumulation System: this program is equivalent to 60 or 90 ECTS

Master of International Tourism and Events Management (MBA) signifies the next level of achievement in any academic discipline.

At the end of the Master's (MBA) in International Tourism and Events Management study program, graduates will combine theory with their work experience and display a sound knowledge of the Tourism and Events industry. Students are equipped with useful tourism and events knowledge and theories to enter this market and contribute more effectively to organizations within this field.

The Master in International Tourism and Events Management study program is ideal for students who are looking for more managerial skills in this field. This study program will shape students to become leaders that employers will be looking for. 
MBA in International Tourism & Events Management is a step up from Bachelor

Admission Requirements: Click here​

EXECUTIVE MASTER IN INTERNATIONAL TOURISM AND EVENTS MANAGEMENT

EXECUTIVE MASTER  | ONE YEAR DURATION - NO BACHELOR REQUIRED

European Qualifications Framework: this program is equivalent to EQF Level 7

European Credit Transfer and Accumulation System: this program is equivalent to 60 ECTS

One Year program required a High school certificate + 5 years of experience

Executive Master of Tourism and Events Management (EMBA) signifies the next level of achievement in any academic discipline.

This Executive Master (EMBA) in International Tourism and Events Management study program is ideal for students who worked directly after high school for at least 5 years in a managerial position. Graduates will combine theory with their experience and display a sound knowledge of the Tourism and Events industry. Students are equipped with useful tourism and events knowledge and theories to enter this market and contribute more effectively to organizations within this field.

Duration: One academic year / Semesters (Includes two sections, the first one is the study and examinations, and the second one is for writing the thesis. You can start working on the thesis after 3 months of the beginning.)

Admission Requirements: Click here​

DPHIL IN TOURISM MANAGEMENT

100% thesis-based doctoral program

European Qualifications Framework: this program is equivalent to EQF Level 8

The Doctorate of Philosophy (DPhil) is recognized worldwide as a research program. You will choose a specialist area of research, write a thesis based on your research and then complete a defense. At the defense, you will present, discuss and defend your research thesis to a panel of academic experts in the field.

This program is fully online. You will be allocated a research supervisor who will guide your research and you will communicate regularly with your supervisor by email and video conference. When your supervisor agrees that you are ready to defend your thesis, the defense will be by video conference with a panel of experts, although you may choose to come to Switzerland for the defense if you wish.

What is the word count for my thesis? 

A Doctorate of Philosophy thesis is normally between 45.000 – 60.000 words (from chapter 1 to chapter 5).

How long does my thesis take?

You may take up to 6 years to complete your thesis. The average time taken to complete the thesis is 3 years. The minimum time is 2 years.

Are there any subjects to study?

No, this is a 100% thesis-based doctoral program.

Do you mention that studies are online or by distance on the final qualification?

No. The study method for the Doctorate of Philosophy program is not mentioned.

What title may I use if I successfully complete this program?

Swiss Authorities have confirmed that candidates who successfully complete a program at OUBH have the right to use the title they got from OUBH.

What is the language of study and when can I begin?

This program is taught entirely in English.

Is OUBH Accredited by any recognized European accreditation body?

Yes, OUBH is Accredited/Certified by many national and international bodies. please check our accreditation page

Which specialization can I do?

The specialization you are interested in having is the specialization you must write the whole thesis about.

Study Language: this study program is taught entirely in English.

Admission Requirements: Click here​

DBA IN TOURISM MANAGEMENT

3 years online study program

European Qualifications Framework: this program is equivalent to EQF Level 8

The DBA signifies the highest level of achievement in any academic practical discipline.

This is the highest educational practical level you can study at OUBH Switzerland. At this level students are given the full knowledge not just know-how, our students should be able to come up with new theories themselves and should be able to manage a big team and teach young professionals how to do things better, they are introduced to management as an academic discipline. They are taught business against a background of cultural difference as it is manifested in the worldwide business industry, we offer courses in different business fields:

In our doctorate programs, you will:

Develop and practice innovative research methods.
Earn the highest quality of education.
Achieve the expertise to publish in peer-reviewed journals.
Become a successful doctoral researcher and educator.

Admission Requirements: Click here​

Ph.D. IN TOURISM MANAGEMENT

3 years online study program

European Qualifications Framework: this program is equivalent to EQF Level 8

A ph.D. in Tourism Management is a qualification that will prepare students in such a manner that they can become efficient workers as well as researchers in the field of tourism. The main focus is on explaining different techniques normally applied for carrying out tourism management. The coursework is going to focus on a good number of hotels as well as tourism business management-related courses alongside research design groups and courses that deal with statistics. Students will be required to carry out the completion of courses in association with related fields and some of them are mentioned below

• Psychology
• Sociology
• Marketing
• Management

The program will provide you with knowledge corresponding to all relevant aspects, so at the time of need high-grade sophisticated techniques and tools, can be used by professionals. There are some important prerequisites mentioned below

We suggest that you should prefer to be enrolled in this course if you want to pursue a successful career in this field. Many decent opportunities will be opened in front of you and the best part is that more options will be there for exploring possibilities.

Admission Requirements: Click here​

Advance Your Expertise at OUBH

Connect with learners and leaders just like you in our online study programs. You will go as far as your mind will take you as an online student at OUBH Academy in Switzerland

with our study programs you will:
Develop and practice innovative research methods.
Earn the highest quality of education.
Achieve the expertise to publish in peer-reviewed journals.
Become a successful researcher and professional.

While studying our  programs, you will:

Study and apply innovative research methods.
Combine applied research and professional practice.
Be Trained to make an impact on policy and practice.
Learn strategies to facilitate more effective, adaptable organizations and create positive change.
Become a more innovative leader in your field.

ABOUT OUBH Switzerland®

THE ACADEMY stands as a distinguished independent international institution. The first Virtual Education provider in Switzerland since 2013. Each year, we warmly welcome +1800 students from over 120 countries.
We are allowed to operate and issue diplomas according to letter number 12AUG16kom issued by the Board of Education and Culture in our State (Canton) in Switzerland. Our distance learning program methodologies have been meticulously evaluated and found to comply with "Art. 21 Abs. 2 Ziff.11 Bst" - MWSTG by the Swiss Federal Department of Finance, as indicated in letter number (1523_01/04.14).

We are proud to hold accreditation from many government-approved quality bodies, signifying our commitment to excellence in education. Our institutional accreditations include BSKG which is a recognized accreditation by the Ministry of Education and Sciences in KG, EDU which the Ministry of Education founded in PW, and ASIC which is an approved accreditation by the British Government. Additionally, we have obtained programmatic accreditation from prestigious organizations such as ECBE for our business programs up to the Doctorate level, ECLBS Accreditation, one of the most esteemed accreditations in Europe, and EFMD-EOCCS Certification for our Mini Diplomas. We are proud to announce that we are the first private academy in Switzerland to achieve double ISO certifications...

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The Academy is renowned for its unwavering commitment to excellence. It proudly holds accreditation from the Swiss Independent Global Quality Assurance Label and is an esteemed member of the Swiss Association for Quality (SAQ). Additionally, the Academy is endorsed for Swiss Public Scholarships, exclusively available to Swiss students. Furthermore, it holds membership with prestigious organizations such as the Swiss National Tourist Office (MySwitzerland), the Swiss Association for Quality (SAQ), and the Arab-Swiss Chamber of Commerce and Industry (CASCI). Moreover, the Academy's recognition extends to international platforms, as it is listed on the United Nations Department of Economic and Social Affairs (DESA).

© Since 2013, the International Academy of Business and Technology is a registered trademark by the Swiss Federal Institute of Intellectual Property. The Academy operates as a virtual educational institution based in Switzerland, forming an integral part of A.B.M.S. GmbH in Zurich, which in turn is a subsidiary of ISBM AG in Luzern, Switzerland.

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ISBM International School of Business Management in Lucerne, Switzerland

(الجامعة الدولية السويسرية في لوتزرن منذ عام 1999)

Part of the Swiss International University SIU which is Licensed and accredited by the KG Ministry of Education and Science, allowed by the Board of Education and Culture in Switzerland, and Approved and permitted by the KHDA Dubai Educational Authority
جزء من الجامعة السويسرية الدولية، المرخصة والمعتمدة من قبل وزارة التعليم والعلوم في قرغيزستان، والمسموح لها بالعمل من قبل مجلس التعليم والثقافة في سويسرا، والمرخصة والمصرح لها من قبل هيئة المعرفة والتنمية البشرية في دبي
Teil der Swiss International University, die von dem Bildungs- und Wissenschaftsministerium der Kirgisischen Republik lizenziert und akkreditiert ist, vom Bildungs- und Kulturrat der Schweiz zugelassen und von der Bildungsbehörde KHDA in Dubai genehmigt und erlaubt wurde.
Часть Швейцарского Международного Университета, который лицензирован и аккредитован Министерством образования и науки Кыргызской Республики, разрешен Советом по образованию и культуре Швейцарии и одобрен Образовательным управлением KHDA в Дубае.
www.swissuniversity.com

OUBH Switzerland® and International Academy in Switzerland® are registered trademarks by the Swiss Federal Institute of Intellectual Property

OUBH International Academy of Business, Hospitality, and  Technology in Switzerland

Established in 2013, proudly maintains accreditation from respected international quality assurance bodies. Each year, we welcome a diverse student body of over 1800 individuals from more than 120 countries. Formerly known as the Open University until 2018, our institution evolved into OUS Academy from 2021 to 2024. In 2025, following the acquisition of new governments-approved accreditations, we officially embraced the name OUBH International Academy of Business and Technology in Switzerland.

OUBH Switzerland®

0041443200033

Freilagerstrasse 39

8047 Zurich

Switzerland

accredited by edu
prme UN member
asic accredited
efmd accredited
eclbs accredited
ecbe accredited
euras accredited
member my switzerland
bskg accredited

International Academy in Switzerland® in Zurich | Internationale Akademie in der Schweiz | الأكاديمية الدولية في سويسرا في زيورخ | Международная академия в Швейцарии

Join our prestigious Academy and become part of our community. Every year, we warmly welcome 1800 students from more than 120 countries. Experience the excellence of 100% online education, offering European quality education coupled with international accreditation.

Submit Your Scholarly Papers for Peer-Reviewed Publication: Unveiling Seven Continents Yearbook Journal "U7Y Journal" (www.U7Y.com) ISSN:3042-4399 (registered by the Swiss National Library)

www.ousedu.ch

International Academy in Switzerland® in Zurich

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